A series of short social videos designed to showcase Yoda’s electric bike features through movement, real usage, and direct explanation from the founder.
Overview
Instead of static product shots, these videos present the bike in motion while Armand explains key features such as the new removable battery, charging flexibility, and riding experience.
- Dynamic tracking shots filmed while riding alongside the bike
- Natural explanation of features by the founder
- Visual-first approach adapted for social media attention span
What I Delivered
- Tracking footage filmed while moving on an electric skateboard
- Close-up visuals of the battery system and charging options
- Editing focused on rhythm, clarity, and social media pacing
- Multiple short formats optimized for Instagram
Battery explanation and product demo by founder Armand.
Why This Piece Matters
Production challenge
Filming a moving product while keeping it stable, readable, and visually appealing requires coordination, mobility, and anticipation. The goal was to make technical features feel effortless to understand.
Marketing value
The videos turn product specifications into something viewers can see in action – battery removal, charging options, and ride quality – helping potential customers understand the bike without reading a spec sheet.
