To celebrate Brussels Beer Project’s sponsorship of the Union Saint-Gilloise Women’s Team, we filmed the launch of the new jerseys at Stade Joseph Marien – reinforcing BBP’s commitment to local culture, equality in sport, and community engagement.
The Context
Sponsorship is more than a logo on a shirt. It’s a positioning statement.
By supporting the Union Saint-Gilloise Women’s Team, BBP aligned itself with:
- Local Brussels institutions
- Community-driven initiatives
- Increased visibility for women’s sport
- Grassroots cultural impact
Execution
Filming focused on energy, proximity and movement – capturing the jerseys in context rather than in studio conditions.
The vertical format ensured strong performance across Instagram and Facebook, making the activation native to social platforms.
Strategic Value
The goal was to communicate sponsorship in a human way – not corporate, not staged.
We filmed at Stade Joseph Marien, capturing the team, the energy, and the post-training atmosphere. The tone was natural and celebratory – reinforcing authenticity rather than advertising.
The content positioned BBP as:
- A supporter of local organisations
- A brand embedded in Brussels culture
- An advocate for visibility in women’s sport
