A curated selection of visual work relevant for Woodpecker & group restaurants — focusing on food & beverage environments, product imagery, and social-first storytelling.
Most examples below come from brands with vibrant visual identities. The same approach can easily adapt to more minimal or refined aesthetics depending on the brand and space.
Bar & Restaurant Photos
Capturing the atmosphere of the space, the details of the product and the moments that make a place feel alive. This type of content works especially well for social media, Google listings and websites — helping potential customers immediately understand the vibe of the venue.
Product Photos
A series of product photos in different environments to portray the story, even before any line of copy is written.
Educational & Storytelling Posts
Not every post requires a full production.
Carousel posts are an efficient way to explain something quickly, highlight a product, share behind-the-scenes moments or talk about the craft behind what you do.
Often these formats reuse previously shot material — keeping the feed active without requiring constant new shoots.
Videos
Short storytelling pieces capturing the atmosphere of a place, the people behind it and the product itself.
Other Video Formats
Beyond hospitality content, I also produce formats commonly used by brands to communicate credibility and personality.
Working Structure
Content production is organised in flexible blocks that can combine photography and video.
The objective is to maximise the amount of usable content produced during each session and create material that can be reused across different formats and platforms.
Production
- On-location filming and photography
- Short-form video for social media
- Flexible coverage of venue, product and team
- Half-day sessions typically produce 1–2 videos + photo assets
Photo/Video Editing
- Video editing and assembly
- Color grading and sound adjustments
- Optimised exports for social media
- Multiple versions when relevant
Strategy
- Content positioning and planning
- Campaign ideas for products or events
- Meta ads setup and optimisation
- Content calendar structure
- Planning of production sessions
Typical Project Examples
Most collaborations combine production and editing blocks depending on the type of content required.
Example — Hospitality Content Session
Half-day production session capturing one short storytelling video together with evergreen photography of the space, team and product details.
This material can then generate multiple social media posts across several weeks.
How this could work for a hospitality group
For restaurant and bar groups, content works best when it supports three practical objectives:
- Driving consistent foot traffic to different locations
- Promoting seasonal menus, events and new openings
- Supporting recruitment by showcasing the team and workplace
Rather than producing content sporadically, the most effective approach is usually to organise production sessions that generate material for several weeks across multiple venues.
This creates a steady flow of content while keeping production efficient.
If helpful, we can start with a pilot session to test formats and establish a workflow that works for the different restaurants.
Questions?
Call 0493 403 771 or email me@tlopes.me
Tiago Lopes