On-location reportage inside Apple’s recycling facility, showing how the Daisy robot disassembles iPhones and how the process is translated into a clear story for a general audience.
Overview
A fast, access-restricted shoot inside a functioning industrial facility. The goal was to make a complex robotic recycling process visually understandable in a short TV news format.
- Industrial process coverage – scale, precision, movement
- Interview-driven explanation with Apple representative
What I Delivered
- Clear visual sequence of Daisy operating under access and angle constraints
- Interview framing with clean, usable cut points for edit
- Supporting shots to translate technical explanations into visuals
- Edited the piece during travel for immediate delivery
Worked on location alongside journalist Mirentxu Arroki.
Why This Piece Matters
Production challenge
News reportage is about speed and precision. Filming in an industrial setting means no control over light, access, pacing, or camera positions – yet the footage must remain clean, readable, and ready for broadcast.
Story value
The piece turns “recycling” from an abstract claim into something viewers can see – the process, the scale, and the human explanation behind the machine.
