A multi-brand craft beer collective in Marvila, Lisbon, uniting independent breweries to reach wider audiences through large-scale street events, collaboration beers, and coordinated digital strategy.
Brand Strategy
Lisbon Beer Department was built on an uncommon idea: direct competitors collaborating to expand craft beer culture beyond niche audiences.
- Shared communication strategy across multiple breweries
- Alignment of messaging between brand identities
- Coordination with PR partners and event promotion
- Digital planning for collective and individual channels
The objective was scale – positioning Marvila as a beer district and hosting street events attracting thousands of visitors.
Product Photography & Collaboration Beers
- Product photography for collaboration beers across brands
- Visual consistency across distinct brewery identities
- Fast production cycles aligned with beer launches
- Adaptable formats for social, e-commerce and press
The product visuals became a key media asset for the collective. Photos were widely distributed through newspapers, radio features, and television coverage – serving as the primary visual reference for press stories about Lisbon Beer Department and its collaboration beers.
After-movie – Event Storytelling
Deliverables
- Aftermovies for Ouro, Incenso e Birra
- Promotional video content tied to charity initiatives
- Oktoberfesta – large-scale street beer festival in Marvila
- Horizontal formats optimized for Facebook & Website
Context
Events combined concerts, talks, beer launches and street activation – turning a brewery district into a cultural destination and attracting thousands of visitors.
Saúde Pack – E-commerce Pivot
Challenge
During Covid restrictions, on-site consumption disappeared. The collective needed a unified way to keep beer moving and audiences engaged.
Execution
Developed a shared “Saúde Pack” concept with product visuals, landing page build, and direct links to each brewery’s online shop – combining content, e-commerce logic, and coordinated communication.
