An interview-led social launch film for Regalo – a pastry stout created by Oitava Colina in collaboration with HopSin and Casa do Preto (known for Queijadas de Sintra). The goal was simple: turn heritage and flavour into a story that sells.
Overview
Regalo was built on an unusual (and very Portuguese) hook: a pastry stout made with Queijadas de Sintra. Instead of relying on specs, the film uses real voices – two brewers and the owner of Casa do Preto – plus brewing behind-the-scenes and a clean packshot to land the product.
- Founder + maker interviews for credibility
- Brewing BTS to add texture and proof
- Packshot ending to convert curiosity into intent
What I Delivered
- Main launch video optimized for social platforms (in two languages)
- Interview capture + run-and-gun sound setup
- Brewing BTS photo set (process, details, moments)
- Product packshot (video + photo) for re-use across posts and pages
One campaign asset, built to feed multiple touchpoints.
Why This Format Works
Story that sells
Turning a local pastry into a liquid product story makes the collaboration instantly understandable. The interviews carry the narrative, while the visuals do the proof-of-work – flavour, craft, and context in one piece.
Distribution-ready
A clean interview-led video + strong packshots is easy to repurpose, and it travels well outside social – including coverage across online media – because it has a clear angle and human voices behind the product.
