Here’s the proposal for MOK Coffee
A curated selection of visual work relevant for MOK — focusing on food & beverage environments, product imagery, and social-first storytelling.
Many of the examples below come from brands with vibrant and colourful identities, which influenced the visual direction of the content.
For MOK, the same approach can easily shift towards a more restrained and elegant aesthetic — aligning with the brand’s tone, spaces and product presentation.
Bar & Restaurant Photos
Bar and restaurant atmosphere, planned for social media.
Product Photos
A series of product photos in different environments to portray the story, even before any line of copy is written.
Carousel Posts
Some posts don’t need full production. Carousel posts are a simple way to share ideas, explain something quickly, or highlight parts of the coffee world — while still keeping the feed active and informative. Also, we can reuse content previously shot to illustrate it.
Videos
Short storytelling pieces capturing the atmosphere of a place, the people behind it and the product itself.
Other Video Formats
Beyond hospitality content, I also produce formats commonly used by brands to communicate credibility and personality.
Pricing Structure
Flexible production blocks designed for social-first content. Sessions can combine video and photography to maximise the output from a single shoot.
Photo/Video Production
- Filming on location
- Social-first video production
- Flexible coverage of activities
- Half-day sessions typically produce 1–2 short videos
Photo/Video Editing
- Video assembly
- Colorgrading & sound adjustments
- Social format exports
- Multiple outputs when relevant
Strategy
- Content planning & positioning
- Campaign strategy for specific products
- Setting up ads
- Content calendar structure
- Optimisation of production days
- Can be ad-hoc before productions or monthly recurring
Typical Project Examples
Most collaborations combine production and editing blocks depending on the type of content required.
World of Coffee Coverage
Half-day production on location capturing the general vibe, activities and brand presence. Includes short social video output, photos of the event and real-time Instagram stories during the event.
Content Pack — MOK Locations
Half-day session capturing one storytelling video + evergreen photography of the space, staff in action and product details. Designed to generate multiple social posts from a single production session.
Any other questions, Jens?
I’m excited to work with MOK and I truly believe there’s plenty of room to create great content to keep elevating the brand, but also to unlock some growth on specific verticals like the coffee subscription and the e-shop, for instance.
If helpful, we can start with a pilot production session to test formats and establish a workflow.
If you have any questions, feel free to call 0493 403 771 or email me@tlopes.me
Tiago Lopes