A multi-brand craft beer collective in Marvila, Lisbon, uniting independent breweries to reach wider audiences through large-scale street events, collaboration beers, and coordinated digital strategy.
Lisbon Beer Department was built on an uncommon idea: direct competitors collaborating to expand craft beer culture beyond niche audiences.
The objective was scale – positioning Marvila as a beer district and hosting street events attracting thousands of visitors.
The product visuals became a key media asset for the collective. Photos were widely distributed through newspapers, radio features, and television coverage – serving as the primary visual reference for press stories about Lisbon Beer Department and its collaboration beers.
Events combined concerts, talks, beer launches and street activation – turning a brewery district into a cultural destination and attracting thousands of visitors.
During Covid restrictions, on-site consumption disappeared. The collective needed a unified way to keep beer moving and audiences engaged.
Developed a shared “Saúde Pack” concept with product visuals, landing page build, and direct links to each brewery’s online shop – combining content, e-commerce logic, and coordinated communication.
