Black Hole is a Strawberry Waffle Imperial Stout — a 10.5% collaboration between Brussels Beer Project and Basqueland Brewing (San Sebastián), brewed with Liège waffles, maple syrup and strawberry. I shot the campaign around the launch: product, ingredients, and the playful energy of the collab.
When Brussels Beer Project teamed up with Spain’s Basqueland Brewing on a strawberry-waffle imperial stout, the brief was to make the collaboration feel as indulgent and fun as the beer — Belgian waffles meets Basque brewing, dark and rich at 10.5%.
I built the shoot around the beer’s actual ingredients: Liège waffles, fresh strawberries and the can itself, with a bit of motion to keep it lively.
For a pastry stout, the photography has to sell flavour — waffles, syrup, strawberry, the pour. The set was styled to do exactly that.
Two respected breweries, one indulgent beer. The imagery gave both partners a launch set that travelled across markets.
Black Hole — BBP × Basqueland, Strawberry Waffle Imperial Stout (10.5%). Two vertical campaign films to follow.
