Hands in the Wax — Les Artisans Ciriers Bruxellois
Les Artisans Ciriers Bruxellois wanted to open and fill more candle-making workshop dates. So we turned one real workshop into a content engine: a single shooting day that produced several ad versions — similar on purpose, each testing a different hook — plus organic clips and photography. Then we let the audience tell us which one sells.
Client: Les Artisans Ciriers BruxelloisLocation: BrusselsFormat: One shoot → ads + organic + stillsRole: Photography + video
The ads — same shoot, three formats
Testimonial« Une expérience, pas un objet »« Juste une bougie »
Overview
Les Artisans Ciriers Bruxellois keep an old Brussels craft alive — hand-poured, sculptural candles — and their workshops let people make their own. The goal was simple: sell more workshop seats.
Instead of betting everything on one ad, we filmed a single workshop and built versions: a testimonial cut with the founders, a concept cut (« une expérience, pas un objet »), and a playful hook (« tu pensais que c’était juste une bougie »). Same shoot, same footage — different formats, tested against each other. Alongside: organic clips for the atelier’s own feed, and the photography you see here.
What I Delivered
A single, efficient shooting day during a real workshop
Three ad versions testing different hooks — testimonial, concept, playful
A ready-to-run asset library for the paid-ads campaign
Why This Piece Matters
Test, don’t guess
Nobody knows in advance which angle sells a workshop. Shooting once and cutting several versions means the ad spend answers the question — not opinions.
One shoot, many assets
Ads, organic and stills all came from the same day at the atelier. That’s the whole pitch: plan a shoot properly and it feeds a full campaign.
