Brand — aftermovie for BBP’s own craft beer festival
BBP Wanderlust — A Festival Bottled in Two Minutes
Every year, Brussels Beer Project throws Wanderlust — its own craft beer festival, doubling as the brewery’s birthday party. For one September weekend Place Sainte-Catherine (St Kat) fills up: guest breweries under a transparent arch, beer passports stamped at every tap, live bands beneath giant marquee letters, DJs after dark — and, often enough, crowdsurfing. Two days, condensed into the official aftermovie.
The footage kept working — recut into the next edition’s promo (the first two ran as ads)
Overview
Wanderlust was Brussels Beer Project at full volume: a two-day craft beer festival doubling as the brewery’s birthday party, with guest brewers pouring side by side, tasting passports, concerts and DJ sets carrying the square from grey afternoon into the night.
My job was to bring all of it back in two minutes — the toasts, the stamps, the deckchairs, the dancing — an aftermovie that works as both a memory for the people who were there and an invitation for the ones who weren’t.
What I Delivered
The official aftermovie — filmed and edited, two days condensed into two minutes
Coverage across the whole festival: tastings, guest brewers, concerts, DJ sets, day and night
An edit built around the festival’s identity — the colours, the glasses, the marquee letters
Delivered ready for BBP’s channels and next-edition promotion
Why This Piece Matters
An aftermovie sells the next edition
The best marketing for a festival is proof of the last one. Two minutes of real energy does more than any poster — it makes people want to be in the next crowd.
Shot to be cut
Filming an event solo means editing in your head all day — collecting beginnings, middles and reactions so the timeline builds itself. That’s how two days fit into two minutes.