Founder’s Journey - Yoda Bike
Brand Content – Storytelling

Yoda Bikes – Founder’s Journey to the New Prototype

A vlog-style social series following founder Armand as he visits the engineering team, reveals the latest frame and components, and walks viewers through the build of the newest Yoda prototype – with a strong focus on comfort, ride quality, and real progress.

Client: Yoda Format: Instagram Videos Role: Filming + Editing

Overview

This series was designed as “progress storytelling” – less polished ad, more behind-the-scenes. Armand takes viewers into the workshop where the latest prototype is being assembled, showing new parts, discussing improvements, and sharing genuine excitement about the build.

  • Founder-led narrative: first-person, direct-to-camera
  • Engineering context: components, assembly, workshop energy
  • Clear message: better comfort, smoother ride, improved hardware

What I Delivered

  • Run-and-gun filming with minimal gear to keep the vlog style natural
  • B-roll coverage of the workshop, parts, and assembly steps
  • Framing and pacing built for short-form retention (IG)
  • Editing that balances personality, progress, and product clarity
  • Clean audio capture for on-the-go explanations

Founder journey content filmed during a real working day with the engineering team – not a staged “marketing shoot”.

Why This Piece Matters

Production challenge

Workshop shoots are uncontrolled: mixed lighting, noise, constant movement, and unpredictable moments. The job is to stay mobile, capture usable audio, and build a visual sequence that feels spontaneous but still tells a coherent story.

Marketing value

Founder-led “making-of” content builds trust. It shows the work behind the product: iteration, engineering decisions, and real progress. For early-stage brands, this format performs because it feels authentic while still communicating features and upgrades.